PARTNER WITH RUM & REGGAE
PUT YOUR BRAND AT THE HEART OF THE GOOD TIMES
Connect with a festival crowd through live reggae, Caribbean food and a shared love of a great day out. From prominent stage branding to opportunities for customers to experience your products, we’ll work with you to create a partnership with a clear purpose.
MAKE YOUR BRAND PART OF THE EXPERIENCE
All opportunities are subject to availability, venue approval, existing partner agreements and a written sponsorship agreement. Category exclusivity is available only where specifically agreed.
STAGE & BRANDING
Give your brand a prominent presence with agreed branding opportunities around our stages and selected festival locations. Available positions, dimensions and production requirements will be confirmed in your proposal.
EXPERIENCE & ACTIVATION
Let people discover your products through approved sampling, demonstrations or an engaging activation space. We’ll discuss an approach that fits your brand, the audience and the event.
DIGITAL VISIBILITY
Extend your presence beyond the festival day through agreed website placements, social content and inclusion in selected festival email communications.
VIP & HOSPITALITY
Explore opportunities connected with our VIP experience, alongside tickets and hospitality for your team or clients where included in your agreement.
CONTENT & COMPETITIONS
Work with us on agreed content, audience competitions or promotional campaigns that give people a reason to engage with your business.
MULTI-EVENT PARTNERS
Start with Shrewsbury or discuss a broader partnership across Rum & Reggae events. We can explore availability across Chester, Shrewsbury, Manchester and selected cathedral events.
A CLEAR PLAN. AGREED DELIVERABLES.
Before confirming a partnership, we’ll agree the placements, activity, timings and reporting relevant to your campaign. Depending on the agreed package, reporting can include photographs of your branding and activation, attendance figures, digital campaign results, tracked link activity and sampling totals where recorded. We’ll agree what can be measured before the campaign begins.
REAL PEOPLE. SHARED EXPERIENCES. LASTING CONNECTIONS.
Rum & Reggae is an independent, family-run events brand bringing people together through reggae music, rum culture and Caribbean flavours. Our festivals welcome friends, families and music lovers for a full day of entertainment. For partners, that creates opportunities to build recognition, introduce products and have meaningful conversations with potential customers.
7,000+
Combined festival guests across Chester and Shrewsbury in 2026.
MULTIPLE LOCATIONS
Chester, Shrewsbury and Manchester planned for 2027.
ON SITE & ONLINE
Partnership opportunities across the festival experience and our digital channels.
WHAT WOULD SUCCESS LOOK LIKE FOR YOUR BRAND?
Every business has different priorities. Tell us what you want to achieve and we’ll recommend the opportunities that best support your goals.
- Build brand awareness
- Introduce or sample a product
- Engage with potential customers
- Create content and promotional opportunities
- Entertain clients or reward staff
- Build a presence across multiple events
LET’S BUILD THE RIGHT PARTNERSHIP
Whether you’re a local business looking to connect with Shrewsbury or a national brand exploring multiple events, we’d love to hear your plans.
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